Just like the word suggests, off-page SEO refers to activities happening off your site meant to improve the overall ranking of your website. It’s intended to improve the site’s authority, credibility and overall trustworthiness. As a general optimisation strategy, Google tends to optimize sites that other bloggers find worth linking or talking about.
What then is the difference between on-page and off-page?
On-page SEO refers to internal activities meant to grow the traffic of your website. Usually, this is the first recommended step to your SEO strategies. In layman’s language, this implies you have to first keep your house in order before inviting guests who can talk about how good it is. So you get to work on the URL structures, setting up quality friendly content, improving the user experience among other technics. Before we dive into the off-page technics, let’s take a look at examples useful tools when it comes to off-page SEO.
- Paid tools; Ahref, SEMRush, SEO among others
- Free tools; Google Analytics, Google Search Console and Moz link explorer.
Contrary to the common belief that infographics won’t help you increase traffic in a big way, their popularity continues to rise in spreading awareness through illustration. One thing I like about them is that you can scheme through information quickly and the visual appeal that comes along with them. They’re not boring especially when it comes to technical topics. Who still wants to read through two thousand words to get two or three concepts? Once you create an infographic, reach out to other bloggers in a related niche so they can share it through their websites which will help in your overall SEO efforts.
This primarily helps in local SEO where you register your blog with sites such as Yelp and YellowPages. The idea behind this is to have these sites linking back to your site. While they are often overlooked, it’s a safe way to receive a link and also improve local search appearances. One of the listings you shouldn’t miss is a Google My Business listing where its improved feature of direct messaging also helps improve conversion rates.
Answering questions and commenting
A thank you note for the author of a great post is essential, but it’s even better to offer more value from a personal perspective. Bloggers are used to generic comments such as ‘good post’ that don’t contribute to the value of the posts and are removed. Also, encourage comments on your blog and be bold to eliminate any that don’t offer value to your readers. As a fact, SEO is all about the value you give to your readers and the experience they get from interacting with the site.
Social networking and promotion
Posting your blog posts on social media helps boost ranking signals and encourages more users to visit your website. Depending on the audience you have on social media, social media profiles rank on Google as well which contributes to the SEO of your site. Have one or a few social channels you can direct your traffic to the site. It also improves the credibility of your business especially in the case if an online business.
By now you might have heard that guest blogging for SEO is dead. How true is this? Well, I may not prove how true or wrong this is, but it remains to be a powerful inbound marketing tactic. To make sure you do this right, only publish with relevant sites that are indexed and have good rankings. Be sure to offer nothing less of quality content and a link on your bio section pointing to a valuable, related post in your website.