Ensuring business success is one of the main objectives for every entrepreneur in the industry. With the constant growth, consumer changing demands and taste one has to ensure to stay at bay with the changes. Most small businesses especially startups and new businesses are struggling to get off the ground in terms of reaching their potential customers, their customer base dwindles regardless of the efforts they put.

Using social media as a marketing tool is easy but requires consistency and discipline to achieve atleast 95% success. Small businesses can use social media channels like Twitter, Facebook and Instagram to reach their target audience and also for business traction. Here are six reasons why every small business needs social media marketing.

1. The platforms are less expensive

Social media marketing is all about engaging with our current and new audiences. You can advertise your products or services free or boost a product at a cheaper fee to reach a much higher audience.

2. Time factor

Time is an essential factor when it comes to running our business. Take a good example of a small business which is trying to introduce a new product by using hardcopy flyers and posters, how long will it take for all it targeted customer to receive the posters? Also, the high cost that it will have to undergo. With all this being considered, social media marketing outshines its benefit especially the time factor advantage.

3. Get you closer to your target audience

Most small businesses have their target audience. With the help of social media apps such as cloohawk that assists to grow and engage our target audience the small businesses are guaranteed to reach their target audience faster and more efficiently.

4. Advantage of customer referrals

Social media marketing helps small business build their brand and their target audience. Through good customer relations and engagement on social media platforms, the small business can ensure quality delivered according to customers’ needs and this also sells as their customers refer them to their friends and relatives. This leads to a business boost in terms of financial goals.

5. Interaction with your customer base

By reading customer chats and inbox, you will have new ideas about their behaviors, and provide a solution to their questions. By understanding your customers, you can customize and post more compelling content, redefine your product strategy.

6. Generates more traffic to your website

Small businesses will require boosting traffic to their new or existing website especially since their clientele base may be minimal. Social media marketing helps small businesses create links such as ads, videos, or content they share on their social media platforms hence increasing traffic to their website. This brings in even knew customers prospects who learn about their products or services offered through the business website.


Final word

Social media marketing is a tactic that every small business should use. It is diverse and as I have listed above, the benefits are immense.

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